Relationship Marketing (RM) and Integrated Marketing Communications (IMC) work together to establish mutually satisfying long-term loyalty relationships among providers, customers, suppliers, employees, and other stakeholders. A key rationale for Relationship Marketing is the idea that it's more profitable to establish ...
To understand the pattern of development, certain fundamental and predictable facts must be taken into consideration. Each of these facts has important implications, which are explained in the following pages.
The first significant fact about development ...
