Articles

  • Early ERP implementation reports indicated that only a low percentage of companies experienced a smooth rollout of their new ERP systems and immediately began receiving the benefits they anticipated. You should put such reports into perspective. All kinds of software ...

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  • How Much Does An ERP System Cost?

    8 months, 1 week ago

    Cost of an ERP system includes several factors:

    • The size of the ERP software, which corresponds to the size of the company it serves
    • The need for new hardware that is capable of running complex ERP software
    • Consultant’s and analysts’ ...

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  • Majority of the economic activities are now accounted as services, especially in most industrialized countries. Both academics and practitioners have turned their attention to the increasingly important services markets, the question has been debated, “How different actually are services?” ...

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  • Threats To Brands

    Normally, successful brands are under threat, particularly for competitors. Management complacency or neglect are probably the greatest threats, since an alert management will recognize (or foresee) challenges from competitors and from market and environmental change, and will ...

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  • Basically, a brand is different from a product. Brands are normally associated with fast-moving customer goods. But then, brands also exist in services and industrial markets: Philippine Airlines (PAL), British Airways, Japan Airlines and Northwest; IBM, Sony, Panasonic and KODAK ...

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  • All manufacturers need to distribute their products, and most use intermediaries. The number of tasks to be carried out by the channels of distributions is large, and in different industries these may be split in various ways between different channels ...

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  • Relationship Marketing (RM) and Integrated Marketing Communications (IMC) work together to establish mutually satisfying long-term loyalty relationships among providers, customers, suppliers, employees, and other stakeholders. A key rationale for Relationship Marketing is the idea that it's more profitable to establish ...

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  • Energy Forms And Changes

    8 months, 2 weeks ago
    Nature Of Energy

    Energy is simply defined as the ability or capacity to do work. Without energy, we could not be able to do anything. Our body’s cells need energy to work. We know very well that the ultimate source ...

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  • 1. Policy

    Pricing policy of a company is a strategic decision, one that has long-term implications, should be made with the great care, and cannot be changed easily. It is part of an-overall positioning strategy.

    2. Pricing opportunities

    If a ...

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  • Radio frequency identification technology, known commonly as RFID, is becoming an efficient way of tracking items through a supply chain. An RFID device is a small package, or tag, that includes a microprocessor and an antenna, and can be attached ...

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