You + your laptop = Fame!
There's a new breed of icons rocking the World Wide Web: the bloggers. Fans fervently wait for daily entries from these social media rock stars. Therefore, we are convinced that if anybody can become famous via ...
Normally, successful brands are under threat, particularly for competitors. Management complacency or neglect are probably the greatest threats, since an alert management will recognize (or foresee) challenges from competitors and from market and environmental change, and will ...
