Across the years our educational system has been rocked by controversies which have remained unabated up to this day. Amidst the welter of issues, two of them have managed to stand out in importance: quality and relevance. The major difficulty ...
Basically, a brand is different from a product. Brands are normally associated with fast-moving customer goods. But then, brands also exist in services and industrial markets: Philippine Airlines (PAL), British Airways, Japan Airlines and Northwest; IBM, Sony, Panasonic and KODAK ...
